Advertising
Online video and display spots that open a page while they play.
The problem and an example
The problem
Video ads ask people to tap a tiny link or remember a URL. On a smart TV or a second screen, they can't do either.
An example
A 20-second pre-roll for a new running shoe carries an Audio Link. Viewers watching on a smart TV hold up their phone and land on the product page.
How it runs
- 1
Upload the ad's final mix.
- 2
Create variants for YouTube, Instagram and connected TV.
- 3
Publish each file to its platform.
- 4
Compare detections and opens per platform.
Channel variants
- YouTubeAL-4105
- InstagramAL-4106
- Connected TVAL-4107
Demo data
What you can measure
See which platform's audience actually picked up the phone, by hour and device family.